Articles

Useful career tips and suggestions for building your skills in the industry.

How to Find the Source of Your Imposter Syndrome

Posted by Emma Ewing on 4th February 2020

There was an incredible response to the photo I posted on LinkedIn last week that alluded to my own struggles with imposter syndrome. Let me tell you, it’s way more common than you might imagine. Even the people you meet who seem outwardly confident probably worry privately about being outed as some sort of fraud.

Give Yourself the Gift of Reflection

Posted by Emma Ewing on 21st January 2020

I love our industry but life in the PR, comms and marketing world can sometimes feel rather like being on a treadmill without being able to reach the controls: running as hard as we can at a speed dictated by someone else, but feeling like we are getting nowhere. We are always waiting for someone else to turn the speed down, tell us we’ve reached our goal and reward us accordingly with a promotion, pay rise or even just a “thank you for your hard work”.

Ten Questions to Future-Proof Your Career

Posted by Emma Ewing on 8th January 2020

Happy New Year! Who's made New Year's resolutions? And stuck to them so far? I confess - I really enjoy being inspired by other people's new starts, but it's not for me! I rebel against the pressure to make sweeping changes in what's typically a grim, dark and anti-climactic month.

Four Steps To Fruitful Client-Agency Relationships in 2020

Posted by Emma Ewing on 16th December 2019

We've made it to the final furlong of 2019! It feels like we should be winding down as the year draws to a close but, by all accounts, there are still a lot of briefs to tackle, and pitches to get through before we can down tools and usher in the next decade.

How to write quotes that journalists will actually want to use

Posted by Lorraine Forrest-Turner on 28th March 2019

If you find yourself writing the words “We’re delighted/proud/passionate” in quotes, delete them. Journalists don’t give two hoots about how pleased you or your clients are. All they want to know is what you’re doing to please or support their readers.

The the 5 most common proofreading mistakes

Posted by Lorraine Forrest-Turner on 26th April 2017

There are ten deliberate errors in this article. See how many you can spot. The human brain isn't geared to notice detail. It's very good at spotting what it needs to see — a mate, food, danger (not necessarily in that order) — but unless told otherwise, it tends to miss the little stuff.

5 Time Management Tips That Have Little To Do With Managing Time

Posted by Lorraine Forrest-Turner on 10th March 2017

When everything in your life is screaming "I NEED ATTENTION NOW!", no time management tool, mobile app, project management system, wall planner, organiser or 'to do' list is going to help. What you need is a reality check.

Is it a crisis, or a client panic?

Posted by Emma Taylor on 10th May 2016

After nearly twenty years working in public relations, I've seen my fair share of crises. From websites getting hacked to staff leaking internal emails, from companies caught up in the dot-com crash to health concerns over parabens in cosmetics. I've also seen my fair share of panics from clients and from internal stakeholders.

PR Evaluation - You are as good as people think you are

Posted by Emma Taylor on 26th February 2016

PR Evaluation. Groan. It's so dull, isn't it? Counting clippings, managing spreadsheets of coverage from multiple media sources, generating coverage reports, chasing down elusive coverage hidden behind paywalls. It takes a great deal of time and organisation — and that's before you factor social media coverage into the mix.

How to write about dull subjects (in an interesting way)

Posted by Lorraine Forrest-Turner on 25th January 2016

Of the three main reasons people cite for attending my writing courses, 'how to make dull subjects interesting' comes a pretty close top. ('How to get started' and 'how to be concise' are the other two.) So let me say here and now what I tell all my students — there's no such thing as dull subjects; there's only dull writing.

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