AI for Account Executives
Doing things faster, better, or differently
the
office
Training Overview
Focused on day-to-day productivity, helping junior team members work faster, smarter and with more confidence. This covers effective prompting, writing support (press releases, pitches, client emails), research acceleration, task management, and building judgment about when AI helps and when it doesn't.
Focus: Using AI for Day-to-day productivity - doing things faster, better, or differently
Core content areas
Getting useful outputs
How to prompt effectively and get the output and quality you need
Writing support
Overview for press releases, pitches, briefing documents, client correspondence
Research acceleration
Media monitoring, journalist research, competitive analysis
Email and calendar management
Drafting, summarising, prioritising
When AI helps vs. when it doesn't
Building good judgment for when to use it and when not to use it
How will it be delivered?
90-Minute Webinar
- Demo-led format with live examples of each content area
- Interactive throughout with short exercises participants can try during the session
- Take-away prompt templates and workflow checklists
- Suitable for larger groups
Half-Day Workshop (3 hours)
You will be working with your laptops and AI tools. Make sure you have access to them and have downloaded the latest versions of your chosen AI apps. If you're not sure which apps to choose, opt for ChatGPT, Google Gemini or Microsoft Copilot. You should also bring a subject you're familiar with for the practical exercises.
All of the webinar content plus:
- Deeper exploration with hands-on exercises for each content area
- Participants work on real tasks from their current workload
- Small group troubleshooting and Q&A throughout
- Extended resource pack with templates, prompt libraries, and reference guides
Learn AI from PR Pro
Our trainer combines 15+ years of strategic communications experience at leading agencies and global brands with hands-on AI development skills - actually coding, building systems, and deploying AI tools rather than just theorising about them.
With a practical certification in machine learning and AI from Imperial College, his work focuses on real-world implementation: showing communications professionals what works, what doesn't, and how to transform workflows without the hype. He runs a respected learning platform testing AI tools specifically for communications practitioners, taking a "we tried it so you don't have to" approach.
Available as a 90-minute webinar (demo-led, interactive and practical) or a half-day online workshop (three hours, hands-on, with extended exercises and tailored action planning).
This course is delivered online so that the trainer can share the screen and tools with delegates.
Practical Training for Every AI Platform
All sessions are designed as tool-agnostic (transferable across Claude, ChatGPT, Gemini, etc.) with specific guidance for Microsoft Copilot environments.
Note on Microsoft Copilot
All the sessions above are designed to be tool-agnostic, covering principles and techniques that work across AI platforms.
For organisations using Microsoft Copilot, we can specifically look at:
- Demonstrations and exercises which are tailored to Copilot interfaces (Word, Outlook, Teams)
- Copilot-specific guidance on integration with Microsoft 365 workflows
- Honest assessment of Copilot strengths and limitations vs. other tools
How Big Fish Training Works
Got a team to train? Most courses are delivered direct either in person or via live video for groups of 6 - 12 people. These sessions are tailored to your specific needs. You just need to tell us what they are! Get in touch now for a friendly chat about what you need to achieve.
Want a course just for you? We run special sessions throughout the year and have a growing number of online courses. If you can't find what you need on the site, get in touch now and we can help.
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Sounds good! How do I book?
- Call Emma: 0118 958 7095
- Email: info@bigfishtraining.com
- Contact us: using the form below
